![]() Gyms are reopening as Covid-19 restrictions are relaxed. “We really believe that physical and digital are complimentary.” “The access that digital gives you to fitness allows you start on the journey, but the physical experience gives you that community, motivation and access to instructors and equipment that really drives that habit,” he told CNN Business. Simon Belsham, president of Equinox Media, said its physical footprint and its app is giving the brand an advantage over its buzzier rivals. Equinox is experimenting with outdoor gyms it calls “In the Wild” and has opened 20 “SoulCycle Outside” studios. These new clubs will enhance Equinox' global presence and solidify their place at the top of the fitness market.The New York-based company is also trying differentiate itself with its “tribrid” model, which includes working out at home through its app, visiting its gyms and exercising outdoors. Once the new location in Texas is open, the company will work toward opening other new locations across the nation. "We're committed to developing Equinox as a national brand," says Spevak. Equinox is also building the clubs with a sharp eye toward using rapidly renewable materials, those with a high percentage of post-consumer recycled content, and paints, sealants, and adhesives with minimal or no VOCs, whenever possible. Plans call for improved water and air quality through state-of-the-art filtration systems, while greatly reducing the amount of a conventional club's electrical energy and water consumption. The club also incorporates a "green luxury" philosophy. ![]() Also consistent with other Equinox clubs, Preston Hollow will offer a retail store, a cafe, kid's club, a WiFi lounge and a full service spa, as well as a full line of amenities in the locker rooms. These studios are the source for a greater emphasis on independent programming, designed to satisfy the lifestyle needs of the club's members. The 30K square foot Equinox in Preston Hollow features six fitness studios (a main studio, a yoga studio, cycling studio, Pilates studio, a boxing studio and a private yoga/meditation room). Equinox Preston Hollow will provide a menu of programs and services that is representative of the Equinox fitness formula. The new location in Dallas will continue this tradition. Beautiful warm whites, highlighted with jewel tones create a clean and luxurious space.Įquinox has long been known for their innovative group fitness classes, nationally recognized personal training program, award winning design and luxurious spas. The material selections also flowed from the rich Salon tradition. Upon arriving at the "Piano Nobile" the salon experience continues with a large open floor and a 200 foot vista concluding with a balcony and roof top terrace with a large water feature. ![]() Like the great Salons of Europe that were the social heart of the community, Equinox will introduce a dramatic 2 story stair that invites patrons up to the facility. Surrounded by beautiful, chateau inspired, well kept houses, and a vibrant, active, social community, Equinox wanted to create a place where friends would want to gather. It is the heart of the Preston Hollow community, just a few miles north of the Preston Hollow facility, and it is from here where local inspiration was drawn. ![]() The intersection of Preston and the Northwest Highway is a special address. We believe these are individuals who appreciate quality and innovation in their lifestyle and-when it comes to fitness-haven't experienced the true integration of mind, body and spirit that Equinox has to offer. "In planning our growth strategy in new, metropolitan areas," says Spevak, "we decided to focus on the Preston Hollow resident and those who work there.
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